Jetstar’s 22nd Birthday Party Lands at Ardo

Ardo was at the centre of national attention this month as the final destination for Jetstar’s 22nd birthday “party flight”, bringing Shannon Noll, a host of lookalikes and high-profile influencers to Townsville.

The celebration began in the sky, with Jetstar transforming a Sydney to Townsville flight into a high-energy event, complete with a live performance from Shannon Noll and a plane full of guests embracing the experience. The momentum continued on the ground, with Ardo Rooftop hosting an exclusive event to mark the occasion.

Approximately 60 of Australia’s well-known influencers attended the rooftop celebration, bringing with them a combined social reach of more than 7 million followers. This created a significant opportunity to showcase Ardo and The Ville precinct on a national stage, positioning us within the premium North Queensland experience.

Guests stayed at Ardo for three days, experiencing a curated itinerary designed to highlight the very best of the region. This included time on Magnetic Island, a bespoke dining experience at Terasu, pilates on the lawns and a range of other premium touchpoints across the precinct.

The rooftop event delivered strong visibility and energy, reinforcing Ardo’s position as a destination for standout experiences and events. More broadly, it reflects the growing profile of Townsville and the role we continue to play in showcasing the region to new audiences.

Moments like this are a great example of what can be achieved through strong partnerships and a consistently high standard of delivery across teams.